Kim is a Senior Analyst at Forrester Research. Her analysis on consumers' social behaviors, the social platform landscape and social marketing best practices helps marketers create social strategies that deliver value to their prospects and customers at each stage of their lifecycle. Her research covers B2B and B2C marketing, with a specific emphasis on the use of social marketing platforms and online communities to shape exploration and buying behaviors.

Kim has over 15 years of experience as a marketing practitioner and is an award-winning social media thought leader. She was a driving force behind Sun Microsystem's use of social media and listening platforms to drive awareness and product adoption. 
Kim holds a B.A. in marketing from Rider University and an M.B.A. from Santa Clara University. @KCelestre