Jeff Baker is the Senior Director of Brand Experience at Arby’s. Jeff oversees strategy and execution of Arby’s advertising including creative development and content across broadcast, digital, and social channels. Since joining Arby’s in January, Jeff’s focus has been on a large-scale rebranding effort, which launched to consumers in July.
Prior to joining Arby’s, Jeff was Vice President, Account Director at 22squared, leading engagements with brands including Buffalo Wild Wings, Baskin-Robbins, Southeast Toyota, Jackson Hewitt, and Dunkin’ Donuts. Jeff is an alumni of the University of Georgia for undergraduate and holds an MBA from Georgia State University.