David Davidovic is President, pathForward. Providing consulting, advisory and management support to not-for-profits (pro-bono) and start-ups, especially in digital health. David has built and led commercial functions for 33 years and has been directly involved in bringing to market many innovations. Most recently, David was VP and Global Head of Commercial Services for Roche & Genentech. Prior to joining Genentech in 2005, he served 24 years at Merck & Co. He has held leadership positions in marketing, business development and commercial operations in Canada, the US and globally. David is a regular contributor to Healthworks Collective and writes BioPharma Beat, a monthly column. David holds a BSc and an MBA, both from McGill University, Montreal Canada.@pathFWConnect on LinkedIn