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Monday, September 15
 

7:00pm

The Social Shake-Up Opening Night Party
Monday September 15, 2014 7:00pm - 10:00pm
W Atlanta-Midtown 188 14th St NE, Atlanta, GA 30361
 
Tuesday, September 16
 

8:00am

Breakfast and Networking
Tuesday September 16, 2014 8:00am - 8:30am
W Atlanta-Midtown 188 14th St NE, Atlanta, GA 30361

8:30am

Has the Empire Struck Back?
Speakers
avatar for Robin Carey

Robin Carey

CEO, Social Media Today LLC
In 2007, Robin Carey founded Social Media Today, LLC, one of the first companies to manage online B2B communities that connect large organizations with people they want to influence. A veteran of the big-book print media world that included Fortune, Newsweek and BusinessWeek, she had built her reputation on architecting powerful strategies that delivered to blue-chip corporate clients and their agencies ways to corral and connect with their... Read More →
BS

Brian Solis

Principal Analyst, Altimeter Group
Brian Solis is principal at Altimeter Group, a research firm focused on disruptive technology. A digital analyst, sociologist, and futurist, Solis has studied and influenced the effects of emerging technology on business, marketing, and culture. Solis is also globally recognized as one of the most prominent thought leaders and published authors in new media. | | His new book, What's the Future of Business (WTF), explores the landscape of... Read More →


Tuesday September 16, 2014 8:30am - 9:00am
W Atlanta-Midtown 188 14th St NE, Atlanta, GA 30361

9:00am

How Marketing Can Lead Innovation: Driving Change By Connecting Data, Analytics, and Customer Insight
Audience Moderator
avatar for Denise Holt

Denise Holt

CMO & Co-Founder, GratZeez, Inc.
CMO & Co-Founder, GratZeez, Inc. & CEO & Founder, Collaborative IQ, Inc., Host of the Collaborative IQ Podcast | | Serial Entrepreneur since age 23, co-founding and operating businesses ranging from local service companies, to a design showroom, global commercial imports, to digital media, mobile gaming & social business consulting. | | An industry thought leader in social business strategy & social intelligence solutions... Read More →
WL

Wendy Lea

Executive Chairman, Get Satisfaction
An accomplished leader and passionate innovator, Wendy Lea has over 3 decades of experience helping companies drive predictable growth through trusted relationships with customers and partners. An expert at leading digital innovation, she’s lived and worked from coast to coast, personally delivering business solutions in over 30 countries around the world.  | | Wendy has worked closely with a wide range of... Read More →

Speakers
DB

Doug Bewsher

CEO, Leadspace
Doug Bewsher is CEO of Leadspace. With over 60 global clients, Leadspace is the leading solution that connect insights from social, external and internal data in real time, to enable B2B companies to discover potential new customers, understand and engage better with existing prospects, and create a step change in the value from their sales and marketing automation investments.  | | Over his career, Doug has pioneered and built some of... Read More →
avatar for Bob Gilbreath

Bob Gilbreath

CEO/Co-Founder, Ahalogy
Bob Gilbreath is Co-Founder and President of Ahalogy, a Pinterest marketing company that works with companies such as P&G, Kraft and Kellogg’s. Previously, Bob was a partner at digital agency, Bridge Worldwide, which was acquired by WPP. Post-acquisition, Bob became Chief Strategy Officer of POSSIBLE. Bob is the author of The Next Evolution of Marketing: Connect with your Customers by Marketing with Meaning (McGraw-Hill). His career started... Read More →
SK

Satya Krishnaswamy

Founder & CEO, NextPrinciples
Satya is an experienced enterprise software professional, entrepreneur and closet geek. He is passionate about Customer Relationship Management and believes that there is still a lot of innovation left on the table in this domain. | | He is the founder and CEO of NextPrinciples (http://nextprinciples.com), an award-winning social marketing automation solution provider. | | Before that, Satya spent almost 15 years at SAP in a variety of roles in... Read More →
JL

Jason Lankow

CEO/Cofounder of Visage, Column Five, Visage
Jason Lankow is CEO/Cofounder of Visage, a data visualization platform, and CEO/Cofounder of Column Five, an industry-leading visual communication agency specializing in infographic design and data visualization. An expert in the field of data visualization, he lectures frequently on the subject of infographics. He teaches the Visualization of Information at Columbia University and is co-author of "Infographics: The Power of Visual... Read More →


Tuesday September 16, 2014 9:00am - 9:45am
W Atlanta-Midtown 188 14th St NE, Atlanta, GA 30361

10:30am

Find Me a Van Gogh: Marketing with Visuals
Audience Moderator
avatar for Jamie Turner

Jamie Turner

CEO, 60 Second Marketer
Jamie Turner is an internationally-recognized author and marketing thought leader who has helped The Coca-Cola Company, AT&T, CNN and other global brands tackle complex marketing problems. He is the CEO of 60 Second Communications, a full-service marketing agency that has worked with The Coca-Cola Company, Holiday Inn, Maid Brigade and others. He is also the founder of 60SecondMarketer.com, an online magazine that provides tips and... Read More →

Speakers
AH

Andrea Harrison

Head of Platform Strategy, RebelMouse
Andrea Harrison leads Platform Strategy at RebelMouse, helping brands and publishers create measurable success with brand content publishing. Previously she worked on the Digital Engagement team at PepsiCo Beverages, focused on digital brand marketing including Paid, Owned and Social Media. She also lead Pepsi’s start-up initiative, Pepsi Digital Labs fostering collaboration between Pepsi Marketers and start-up companies. Previous to Pepsi... Read More →
LL

Leah Lange

Manager, Social Media Marketing, American Greetings
A true social media native, Leah serves as social media manager for the American Greetings Gen-Y focused brand, justWink. justWink is the most playfully relevant way to connect anywhere, anytime with digital and paper cards that can be found online, on mobile, and at brick and mortar retail. The justWink social media presence reaches consumers across 7 platforms, including visually-based Pinterest, Instagram and Tumblr. Leah has been instrumental... Read More →


Tuesday September 16, 2014 10:30am - 11:30am
W Atlanta-Midtown 188 14th St NE, Atlanta, GA 30361

10:30am

So Yesterday: Reaching Your Customer. So Today: Engaging Your Customer
Speakers
avatar for Chris Boudreaux

Chris Boudreaux

Digital Strategy Executive, EY
Chris Boudreaux helps brands transform their business performance through digital and social media. He is a digital strategy executive at EY, he founded the web site Social Media Governance in 2009, and, in 2013, he published the book, The Most Powerful Brandon Earth, which helps organizations empower their employees in external social media. His work has been featured by Harvard Business Review, Inc. magazine, Consulting magazine, Forrester... Read More →
KK

Katy Keim

Chief Marketing Officer, Lithium Technologies
Katy serves as Lithium’s Chief Marketing Officer, leading all strategic marketing activities for the company including branding, positioning, communications, go-to-market strategy, and customer acquisition programs. | | Prior to joining Lithium, Katy was the EVP of Marketing at ServiceSource, a global leader in service revenue solutions. Katy was integral to the company’s success in growing from $7M to $100M+ in revenues and... Read More →


Tuesday September 16, 2014 10:30am - 11:30am
W Atlanta-Midtown 188 14th St NE, Atlanta, GA 30361

10:30am

Data and Creativity: Defining Your Data-Driven Social Campaign
Audience Moderator
avatar for Laurent Francois

Laurent Francois

Exec. Creative Strategist, RE-UP agency
Founder and creative strategist @ RE-UP, an independent agency made of creative misfits. | Former head of 360° Digital Influence practice for Ogilvy. | Fashion blogger for L'Express Styles. | Visiting lecturer at ESCP Europe. | | @lilzeon

Speakers
avatar for Tracy Bell

Tracy Bell

Enterprise Media Monitoring Executive, Bank of America
Tracy’s organization has created several proprietary models for the analysis and management of social media data. While maintaining an obsessive focus on data quality, she continues to make innovation a key priority. The team she oversees provides insightful analysis and real-time monitoring to business leaders across the enterprise. They produce a wide range of media intelligence covering critical topics and events (both planned and... Read More →
avatar for Adam Naide

Adam Naide

Executive Director of Mktg - Social Media, Cox Communications
Adam Naide is Executive Director of Marketing for Social Media at Cox Communications, where he leads overall strategy for the company’s social media presences including fan engagement, customer acquisition & retention, social commerce and SocialTV. Cox Communications connects with millions of consumers and businesses on Facebook, Twitter, You Tube, Google Plus, and LinkedIn, and Instagram. Cox Business also connects online with small... Read More →
DS

David Schweidel

Associate Professor of Marketing, Emory University
David A. Schweidel is an associate professor at Emory University's Goizueta Business School and co-director of the Emory Marketing Analytics Center (EmoryMAC). His current research focuses on the use of social media as a source of marketing intelligence, identifying ways in which organizations can extract insights from social media data. His work on the use of social media as measure of brand health was recognized as the best paper of year by the... Read More →


Tuesday September 16, 2014 10:30am - 11:30am
W Atlanta-Midtown 188 14th St NE, Atlanta, GA 30361

10:30am

Protecting Your Social Brand: The Corporate Contingency Plan
Audience Moderator
avatar for Devin Redmond

Devin Redmond

Co-founder & CEO, Nexgate
Devin is the Co-Founder and CEO of Nexgate - a leading social media brand protection and compliance company. As a seasoned security executive and product leader with over 16 years of experience in public and private companies, Devin is passionate about leveraging technology to address the security, measurement, and management challenges organizations face in today’s cloud, mobile, and social environments. His background includes executive... Read More →

Speakers
CH

Casey Hall

Senior Marketer, Thomson Reuters
Casey leads social media strategy and implementation for the Legal business unit of Thomson Reuters. This includes strategizing and directing the creation of thought leadership content for legal professionals, achieved primarily by leveraging internal legal experts and providing training and support to facilitate employee engagement. | | He is also responsible for social oversight of the flagship brands within the Legal Business unit. Because... Read More →
BJ

Brian Johnson

Manager Information Security, Netflix
Brian has more then 15 years experience in IT and Information Security with a focus on creating automated high-speed threat response models. As the leader of Netflix’s Information Security Team Brian is responsible for delivering scalable security services utilizing the latest cloud architectures. Mr. Johnson has developed high-speed security services for verticals including Government, Fortune 500, and Education. Brian is an active advisor... Read More →
DW

Debbi Wynn

Senior Director of CNN Viewer Communications Management, CNN
Debbi Wynn is the Senior Director of CNN Viewer Communications Management. She joined the company in April 1998, and in 2001 transferred to the CNN network where she led the efforts to revamp CNN Viewer Communications Operations. She grew the 5-person department to a four-division, 25-member audience engagement team overseeing support of interaction and response strategies for CNN, CNNI, CNNE, HLN and CNN.com. With over 2 million audience... Read More →


Tuesday September 16, 2014 10:30am - 11:30am
W Atlanta-Midtown 188 14th St NE, Atlanta, GA 30361

10:30am

Sensors and Wearable Tech
Audience Moderator
avatar for Ori Inbar

Ori Inbar

CEO and Cofounder, Augmented Reality.org
Ori Inbar is the co-founder and CEO of Augmented Reality.ORG, a global non-for-profit organization dedicated to advancing augmented reality (AR), and the producer of Augmented World Expo – the world's largest and most influential conference for AR - now in its 5th year. 

Augmented Reality.ORG's mission is to promote the true potential of AR, and hatch augmented reality initiatives that offer unique value to its active... Read More →

Speakers
DC

Dan Cui

VP Business Development, Vuzix
Currently Vice President of Business Development at Vuzix, Dan’s career as a sales, marketing and business development professional is focused on introducing leading-edge technology and products into new markets on a global basis. Dan has held senior positions in the consumer electronics, e-commerce, semiconductor, system and electronic design automation (EDA) industries. Prior to joining Vuzix, he held the position of Sr. Vice President of... Read More →
avatar for Brian Vellmure

Brian Vellmure

Principal, Innovantage
Brian Vellmure helps B2B and B2C organizations across a variety of industries and sizes accelerate growth through customer focused digital transformation initiatives. In addition, he often serves as an expert advisor for the world’s most successful and innovative technology vendors and their customers, providing market and product strategy guidance and thought leadership content. He is an accomplished business leader, management consultant... Read More →
JW

Josh Waddell

Vice President, SAP
Josh Waddell is Vice President of Solution Management and Innovation for SAP¹s mobile applications and mobile platforms. In this global role, he leads the widely-acclaimed Mobile Innovation Center, working with SAP customers, partners, and prospects to test and prove out new mobile innovations in the market, and then implement these in standard SAP mobile solutions. Josh and his team work across SAP¹s worldwide technology and mobile... Read More →


Tuesday September 16, 2014 10:30am - 11:30am
W Atlanta-Midtown 188 14th St NE, Atlanta, GA 30361

11:45am

The Content Selfie: What to Serve Your Customers to Make Them Want You
Speakers
avatar for Banafsheh Ghassemi

Banafsheh Ghassemi

CEO and Founder, Tangerine Lab
Banafsheh has pioneered and implemented successful approaches in integration of differentiated customer experience design and emerging technologies for new and existing products and services. Prior to founding Tangerine Lab in 2014, for 16+ years Banafsheh held executive leadership roles, leading innovative product and customer experience strategies, sales and channel strategy, CRM as well as other customer-centric business transformation... Read More →


Tuesday September 16, 2014 11:45am - 12:45pm
W Atlanta-Midtown 188 14th St NE, Atlanta, GA 30361

11:45am

Customer Strategy Should Begin & End with Community
Audience Moderator
avatar for Vanessa DiMauro

Vanessa DiMauro

CEO and Chief Digital Officer, Leader Networks
Vanessa DiMauro is the CEO and Chief Digital Officer of Leader Networks, a research and strategy consulting company that helps organizations succeed in social business and online community building. She is a popular advisor, author and speaker. With over 20 years of experience in social business leadership positions, she brings both practical experience and visionary leadership to her practice. She has developed award winning social... Read More →

Speakers
avatar for Kim Celestre

Kim Celestre

Senior Analyst, Forrester Research
Kim is a Senior Analyst at Forrester Research. Her analysis on consumers' social behaviors, the social platform landscape and social marketing best practices helps marketers create social strategies that deliver value to their prospects and customers at each stage of their lifecycle. Her research covers B2B and B2C marketing, with a specific emphasis on the use of social marketing platforms and online communities to shape exploration and buying... Read More →
avatar for Nick Howe

Nick Howe

VP, Learning and Collaboration, Hitachi Data Systems
For the last ten years Nick Howe has been the Vice President of HDS Academy, the global learning organization of Hitachi Data Systems. He is responsible for employee development, for the education and certification offerings for customers and partners, and for internal and external online communities. Hitachi Data Systems, headquartered in Santa Clara, CA, is the global IT solutions company within Hitachi, Ltd | | With 25 years’ experience... Read More →
AS

Allison Sitch

Vice President, Global Public Relations, The Ritz-Carlton Hotel Company, L.L.C.
Allison oversees the reputation, messaging, media relations and strategic positioning of one of the world’s most iconic and powerful brands. Guiding her team through a period of unprecedented growth and evolution, she also oversees the company’s thrust onto social media platforms. The Ritz-Carlton Hotel Company is branching out with significant expansion across Asia and the Middle East, changing aesthetics of hotel design and... Read More →


Tuesday September 16, 2014 11:45am - 12:45pm
W Atlanta-Midtown 188 14th St NE, Atlanta, GA 30361

11:45am

5 BS Facts about Data Privacy Everyone Thinks Are True
Speakers
avatar for Tamara Dull

Tamara Dull

Director of Emerging Technologies, SAS Institute
Tamara Dull is the Director of Emerging Technologies for SAS Best Practices, a thought leadership team at SAS. Through provocative articles and publications, and key industry engagements, she delivers a pragmatic perspective on big data, the Internet of Things, and open source. Tamara began her high tech journey long before the internet was born, and has held both technical and management positions for multiple technology vendors... Read More →


Tuesday September 16, 2014 11:45am - 12:45pm
W Atlanta-Midtown 188 14th St NE, Atlanta, GA 30361

11:45am

Frankenmarketer: What is the Skill Set of the Future
Audience Moderator
avatar for David Vanderpoel

David Vanderpoel

Strategy and Operations, slalom
Since 1999, David has advised the world’s biggest brands on social media strategy, mobile strategy, and precision marketing. David and his teams invent new offerings which have been patented and productized by IBM, HP, and North Highland. His work spans new product ideation through design, development and marketing execution with clients and partners including Facebook, Google, YouTube, Turner, Coca-Cola, AT&T, Bank of America, and many... Read More →

Speakers
JB

Jay Bartlett

Vice President, Digital Marketing & eCommerce, Pitney Bowes
Jay leads the global organization responsible for Digital Marketing and eCommerce at Pitney Bowes. Responsibilities include web & content marketing, where Pitney Bowes is currently working to launch an all-new global brand and website in Q4 2014. Jay is a strong proponent of social and content marketing, and specifically "audience in" versus "brand out" communications. With 17+ years of gloabl marketing experience, with significant focus... Read More →
avatar for Linda Brunner

Linda Brunner

Vice President, Web Operations Management, Siemens Healthcare
Linda is Vice President, Web Operations Management at Siemens Healthcare. She drives ongoing customer-centric improvements to global digital presence and activities to maximize ROI from all online channels. She held positions of increasing global scope and responsibility within Siemens Healthcare Diagnostics before taking on her current role. She was previously with Bayer Healthcare Diagnostics. | | Linda served as Director at Perkin Elmer... Read More →
IH

Ian Hopping

Director of Sales, Percolate
Ian Hopping is Percolate's Southwest Sales Director. He also leads Percolate's global enterprise partnerships with brands like Unilever, GE, and ABInBev. Ian is passionate about the intersection of technology, marketing, and media, and surfing.  @ihopping


Tuesday September 16, 2014 11:45am - 12:45pm
W Atlanta-Midtown 188 14th St NE, Atlanta, GA 30361

11:45am

Social Brand Sabotage: Tactics to Secure Your Social Presence
Audience Moderator
JF

James Foster

CEO, ZeroFOX
James C. Foster is the Co-Founder and CEO of ZeroFOX, The Social Risk Management Company™. Foster is an industry veteran and a world-renowned thought leader on cyber security and security risk management. He’s published over a dozen books, holds patents, has spoken on Capitol Hill about the increase in international cyber threats, and is a recognized keynote speaker. In 2006, Foster founded the cyber security firm, Ciphent. Ciphent... Read More →

Speakers
avatar for Tracy Bell

Tracy Bell

Enterprise Media Monitoring Executive, Bank of America
Tracy’s organization has created several proprietary models for the analysis and management of social media data. While maintaining an obsessive focus on data quality, she continues to make innovation a key priority. The team she oversees provides insightful analysis and real-time monitoring to business leaders across the enterprise. They produce a wide range of media intelligence covering critical topics and events (both planned and... Read More →
KL

Kristina Libby

Consumer PR, Microsoft
Kristina Libby current runs consumer PR for Windows at Microsoft. Prior to this role she ran her own social media and PR agency in NYC. She's an avid fan of emerging technologies and working with new start-ups to bring their ideas to life. Kristina also teaches classes at the University of Washington and around Seattle in PR, social media and marketing. @kristinalibby
AS

Alexis Schulze

Corporate Director of Social Media, Capella Hotel Group
Alexis Schulze joined Capella Hotel Group five years ago as a member of the Corporate Sales and Marketing team. In 2011 Alexis was named Corporate Director of Social Media focusing her efforts on creating and overseeing comprehensive social media identities for both Capella Hotels And Resorts and Solis Hotels & Resorts in addition to several independent properties. | | Today Alexis oversees social media efforts for properties across the... Read More →


Tuesday September 16, 2014 11:45am - 12:45pm
W Atlanta-Midtown 188 14th St NE, Atlanta, GA 30361

12:45pm

Lunch and Networking
Brought to you by Disqus.


Tuesday September 16, 2014 12:45pm - 2:00pm
W Atlanta-Midtown 188 14th St NE, Atlanta, GA 30361

2:00pm

Entertainment and Sports: How to Listen and Engage with Fans
Audience Moderator
avatar for Brian Vellmure

Brian Vellmure

Principal, Innovantage
Brian Vellmure helps B2B and B2C organizations across a variety of industries and sizes accelerate growth through customer focused digital transformation initiatives. In addition, he often serves as an expert advisor for the world’s most successful and innovative technology vendors and their customers, providing market and product strategy guidance and thought leadership content. He is an accomplished business leader, management consultant... Read More →

Speakers
MD

Morgan Dewan

Senior Director of Social Media, Turner Sports
Morgan Dewan is the senior director of social media for Turner Sports. In this role, Dewan is responsible for creating the social media strategy across all Turner Sports properties including NBA TV, NBA on TNT, PGA.com, MLB on TBS, & NCAA Digital including NCAA March Madness. Morgan and her team implements new social platforms, products, programs, and technologies and ensures the adoption of relevant social media techniques into all of the... Read More →
DF

Dan Fleetwood

Group Director, SAP
Dan has been with SAP Global Marketing for six years and in his current role has led the initiative to transform SAP’s Global Sponsorship social strategy. SAP’s Global Sponsorship team manages 42 properties worldwide and focuses on building authentic technology showcases that demonstrate how SAP is helping the world run simpler. Before coming to SAP, Dan led the Online Communications team at Citi Cards, managing online customer... Read More →
KR

Katie Richman

Director of Social Strategy & Social Product, espnW & X Games, ESPN
Katie Richman is the Director of Social Media Strategy & Social Product Development across the espnW and X Games businesses. In her role, Katie leads teams in the creation and execution of social media integrations that align with overall business goals and on-air executions. Katie has worked on social media throughout ESPN with various brands, shows, and events, helping teams focus on strategy and ROI.  | | Prior to espnW and X... Read More →


Tuesday September 16, 2014 2:00pm - 3:00pm
W Atlanta-Midtown 188 14th St NE, Atlanta, GA 30361

2:00pm

Overhauling The Customer Relationship in Automotive
Audience Moderator
avatar for Alan Berkson

Alan Berkson

Director of Community Outreach, Freshdesk Inc.
Alan Berkson is Director of Community Outreach for Freshdesk, a SaaS customer support company. He speaks and writes about customer service, customer experience, and trends he sees in technology, marketing and social media.Alan considers himself to be the leading edge of "digital natives" and wrote early on about the impact of pervasive communications on businesses and society. He took a path into technology over journalism early in his career... Read More →

Speakers
avatar for Anne McGraw

Anne McGraw

Senior Manager, Customer Experience, Nissan North America
As the Senior Manager of Customer Experience for Nissan North America, Anne is responsible for driving loyalty and retention through implementing best-in-class technology platforms and practices for both shoppers and vehicle owners. In 2012, she launched the organization's first dedicated social media customer care team and continues to oversee and optimize operations of that industry-leading team, with a focus on social intelligence as a... Read More →
avatar for Lizzy Nephew

Lizzy Nephew

Emerging Technology and Social Media Specialist, Porsche Cars North America
As the Social Media and Emerging Technology Specialist for Porsche Cars North America, Lizzy Nephew leads strategy implementation in the social and mobile space. She develops immersive programs for strengthening relationships with owners, engaging with influencers, and connecting with new prospects. Lizzy is responsible for all national launches and local dealer extensions. During her time at Porsche, she has helped launch the 2012 Porsche 911... Read More →


Tuesday September 16, 2014 2:00pm - 3:00pm
W Atlanta-Midtown 188 14th St NE, Atlanta, GA 30361

2:00pm

Retail: Why Shop When You Can Experience?
Audience Moderator
avatar for Yuna Park

Yuna Park

Social Media Program Director, 5Loom
Yuna Park is the Program Director at 5Loom, a digital, social and creative division of IMRE. Yuna has led award-warning digital campaigns across social, mobile, video and experiential for brands like PowerBar, L'Oreal, Lord & Taylor, Hudson’s Bay, Mattel, American Standard, E. & J. Gallo and General Mills. @yunapark

Speakers
avatar for Natanya  Anderson

Natanya Anderson

Director Social Media, CRM, Customer Care, Whole Foods Market
Natanya Anderson is the Director of Social Media, CRM, and Customer Care at Whole Foods Market. She has been working in digital communications for over a decade with a focus on both strategy and execution, helping organizations fundamentally change the way they engage with their constituents. At Whole Foods Market she is concentrating on how an extensive local digital footprint merges with a strong brand presence to create a unique customer... Read More →
JB

Jeff Baker

Senior Director of Brand Experience, Arby’s
Jeff Baker is the Senior Director of Brand Experience at Arby’s. Jeff oversees strategy and execution of Arby’s advertising including creative development and content across broadcast, digital, and social channels. Since joining Arby’s in January, Jeff’s focus has been on a large-scale rebranding effort, which launched to consumers in July. Prior to joining Arby’s, Jeff was Vice President, Account Director at... Read More →
KP

Kamilah Patterson

Online Marketing Manager, The Home Depot
Kamilah Patterson is an Online Marketing Manager at The Home Depot. She is responsible for paid search and paid social activations that drive online and offline engagement. Kamilah is dedicated to connecting searchers with the right content and serving relevant messages to engaged audiences. She focused on leveraging digital insights for cross-channel use.@Kami_Patterson


Tuesday September 16, 2014 2:00pm - 3:00pm
W Atlanta-Midtown 188 14th St NE, Atlanta, GA 30361

2:00pm

How to Sell Your CEO on Collaboration
Audience Moderator
avatar for Simon Pearce

Simon Pearce

Founder, Fabric Branding
Simon founded Fabric Branding, in 2012, to help update the theory and practice of branding for the digital age. Simon helps his clients to integrate emerging technologies into their existing branding and marketing efforts.  | | A long-time industry-watcher and participant, Simon has been involved in the marketing of mobile technology for many years and was directly involved in early efforts to market smartphones... Read More →

Speakers
MD

Margo Drakos

Chief Innovation Officer, McChrystal Group
A tech entrepreneur and strategic business architect, Margo Drakos is Chief Innovation Officer of McChrystal Group leading the Enterprise SaaS Insight Technology Platform team and digital strategy for McChrystal Group. Margo also serves as a Principal at Redwall Advisors and Venture Advisor to Otto Capital Partners focusing on early-stage tech investments and advising. In 2007, Margo co-founded InstantEncore.com, the premiere digital asset... Read More →
CF

Chris Fussell

Partner, Director of Business Development, McChrystal Group
Chris Fussell joined McChrystal Group in 2012 as Director, Business Development and is now serving as Partner. After completing his initial tour as a Naval Officer at Naval Special Warfare Development Group, Chris was selected to serve as Aide-de-Camp to then Lieutenant General Stanley McChrystal during GEN (ret) McChrystal’s final year commanding the Joint Special Operations Command (JSOC). In 1997, Chris was commissioned as a Naval... Read More →


Tuesday September 16, 2014 2:00pm - 3:00pm
W Atlanta-Midtown 188 14th St NE, Atlanta, GA 30361

2:00pm

Financial Services and the Social Customer: What’s Next?
Audience Moderator
VG

Victor Gaxiola

Customer Advocacy Manager, Hearsay Social
Victor Gaxiola is the Customer Advocacy Manager at Hearsay Social. He works closely with customers to drive adoption, retention and the return on investment in Financial Social Media. Victor's background and experience as a former financial advisor and social media consultant facilitate the ability to work closely with Hearsay Social's customer community of social directors, marketers and compliance officers. He is also active in industry... Read More →

Speakers
avatar for Dan Gingiss

Dan Gingiss

Head of Digital Customer Experience & Social Care, Discover Financial Services
Dan is the head of Digital Customer Experience and Social Care at Discover Card. In this role, he oversees the design and development of the company’s flagship website, Discover.com; leads the company’s social media servicing strategy; and is responsible for the customer experience and Voice of the Customer across web and mobile. | | A passionate proponent of amazing customer experiences and outstanding customer service (and a... Read More →
GH

Gregory Hedges

Managing Director Social Business, Protiviti
My goal each day is to help people to achieve more than they ever dream possible—both personally and professionally.  | | A founding managing director of Protiviti, Greg leads the social business consulting practice and also serves as chief marketing officer for Protiviti in Chicago. We help clients benchmark their current state of social business capability and generate strategies for them especially to engage employees in new ways... Read More →
AR

August Ray

Director - Global Voice of Customer Strategy, Fortune 100 Financial Services Company
Augie is a Customer Experience, digital and social business leader with over 20 years' experience in agencies, research firms & Fortune 200 companies. He ran the B2C side of a mid-sized Midwestern agency, was Forrester's lead analyst in the Bay Area covering social media marketing and managed USAA's social customer care and social business team. His digital experience dates back more than 20 years, when he was a community manager in 1993... Read More →


Tuesday September 16, 2014 2:00pm - 3:00pm
W Atlanta-Midtown 188 14th St NE, Atlanta, GA 30361

3:00pm

Coffee and Snack Break
Tuesday September 16, 2014 3:00pm - 3:15pm
W Atlanta-Midtown 188 14th St NE, Atlanta, GA 30361

3:15pm

Story-Telling: What is the Art and What is The Science
Audience Moderator
AR

Alan Rosenblatt

Senior VP for Digital Strategy, turner4D
Alan Rosenblatt, Ph.D., is a digital communications and social media strategist, professor & thought leader with over 25 years’ experience at the digital intersection of politics, advocacy, media, and education. He is a partner and lead digital/social media strategist at turner4D, providing world-renowned training and strategic counsel to organizations seeking to use social and digital media more effectively. Together with Suzanne... Read More →

Speakers
avatar for Tamara Gaffney

Tamara Gaffney

Principal Analyst, Adobe
Tamara leads the team of analysts responsible for providing marketers with research and insights captured through aggregated and anonymous data from the Adobe Digital Marketing Cloud, one of the world’s largest marketing technology platforms with over 1.24 trillion transactions per quarter.  | | Prior to joining Adobe, Tamara worked in media research and advertising. She has spent the majority of her career building products at... Read More →


Tuesday September 16, 2014 3:15pm - 4:15pm
W Atlanta-Midtown 188 14th St NE, Atlanta, GA 30361

3:15pm

The Importance of Being Purposeful: How to Maintain Community Engagement
Audience Moderator
avatar for Natascha Thomson

Natascha Thomson

CEO, MarketingXLerator
Natascha Thomson is the CEO of MarketingXLerator, a Social (Media) Business Consultancy. MarketingXLerator co-innovates with clients to create strategies that generate results through mutually beneficial relationships. Co-author of 42 Rules for B2B Social Media Marketing. Yogini. Yerdler. Motto: "Teach a man how to fish." Follow me at @NaThomson.

Speakers
avatar for Jeanette Gibson

Jeanette Gibson

VP, Community & Customer Experience, HootSuite
Jeanette is responsible for helping customers achieve business impact via social media - whether it's an individual power user, a small business or a large enterprise. The community team engages with Hootsuite's vibrant community of 10M users via online engagement, advocacy and community events. Previously, Jeanette served as global head of social media and digital marketing at Cisco. During her 15 year tenure at Cisco, Jeanette held several... Read More →
PN

Petra Neiger

Senior Director, Integrated Marketing, Polycom
Petra is Senior Director, Integrated Marketing at Polycom. Prior to joining Polycom, she oversaw a team that managed digital, social and traditional communications at Siemens Healthcare as well as held several social and digital marketing positions at Cisco. She led social business at Cisco, and was responsible for initiatives to deepen and broaden social capabilities, drive participation and scale social media through employee and customer... Read More →
avatar for Maria Poveromo

Maria Poveromo

Sr. Director, AR/PR and Social Media, Adobe
Maria Poveromo is the senior director of social media, analyst relations and public relations at Adobe. She is responsible for driving social media strategy and influencer relations programs across the company, and establishing the organizational framework for social media activities worldwide. Poveromo shares great insight on programs to engage influencers across traditional and new media channels, identifying the latest digital and social media... Read More →


Tuesday September 16, 2014 3:15pm - 4:15pm
W Atlanta-Midtown 188 14th St NE, Atlanta, GA 30361

3:15pm

The Art and Science of Data: Engaging Audiences the Data Science Way
Audience Moderator
avatar for Andrew Gardner

Andrew Gardner

Symantec
I lead the Center for Advanced Machine Learning (CAML) at Symantec Corporation. Interested in Deep Learning, cybersecurity and large scale data sets? We're hiring -- email me for more information.

Speakers
MK

Megan Kelley

Vice President, Center for Social Media, Fidelity Investments
Megan Kelley leads the Center for Social Media at Fidelity Labs. Fidelity Labs is an idea and innovation catalyst group that helps Fidelity Investments’ businesses and clients imagine the possibilities and realize the benefits of new ideas and emerging technologies. At Fidelity, Megan drives research on emerging social media platforms, social data infrastructure, and social business strategies. She runs proofs of concept and pilots with... Read More →
WM

Will McInnes

CMO, Brandwatch
Will McInnes is a senior executive at Brandwatch, a leading social media analytics tech company. With offices in New York, San Francisco, Berlin and Brighton, Brandwatch provides social media monitoring and analytics for global brands including British Airways, Digitas, Whirlpool, Dell, PepsiCo and Monster.  | | | Regularly speaking at key industry events, most recently at TEDx, Will is a frequent presence on the world stage speaking to... Read More →
JO

Jola Oliver

Assoc. DIrector Data Strategy & Activation, Kraft Foods
Marketing research professional with 24+ years CPG experience, including primary research, innovation and social media intelligence. Analytic experience includes forecasting, marketing mix modelling, measurement of consumer relationship marketing, market structure, and social media management, reporting and analysis. Primary research experience in new product strategy, ideation, development and testing. | Currently responsible for leading... Read More →


Tuesday September 16, 2014 3:15pm - 4:15pm
W Atlanta-Midtown 188 14th St NE, Atlanta, GA 30361

3:15pm

Why Are Marketing and Communications Still Separate: A Debate
Audience Moderator
DS

Diane Schwartz

Senior Vice President & Group Publisher, PR News
Diane oversees Access Intelligence's Media/Communications Group, which includes PR News, Folio, min, Cynopsis, CableFAX, StudioDaily and Expo. In her 18 years at Access Intelligence, Diane has launched more than four dozen conferences, newsletters, web sites, events, e-media ventures and ancillary products. A 25-year media veteran, Diane served on the board of the Specialized Information Publishers Association and on the Digital Media Committee... Read More →

Speakers
JB

Jay Bartlett

Vice President, Digital Marketing & eCommerce, Pitney Bowes
Jay leads the global organization responsible for Digital Marketing and eCommerce at Pitney Bowes. Responsibilities include web & content marketing, where Pitney Bowes is currently working to launch an all-new global brand and website in Q4 2014. Jay is a strong proponent of social and content marketing, and specifically "audience in" versus "brand out" communications. With 17+ years of gloabl marketing experience, with significant focus... Read More →
avatar for Andrew Bowins

Andrew Bowins

SVP, Corporate and Digital Communications, MasterCard
Andrew Bowins is a proven leader and change agent that has grown and transformed the corporate and marketing communication functions for some of the worlds leading brands in the age of digital and social media.  | | Working with industry leading companies like Amazon, Dell, Nokia, Nintendo, Oracle, Sony and MasterCard he has combined his in house and agency experience to create the new blueprint for how a corporate communications group... Read More →


Tuesday September 16, 2014 3:15pm - 4:15pm
W Atlanta-Midtown 188 14th St NE, Atlanta, GA 30361

3:15pm

Is Advertising Over? Being There With Relevant Content and Context
Audience Moderator
AR

August Ray

Director - Global Voice of Customer Strategy, Fortune 100 Financial Services Company
Augie is a Customer Experience, digital and social business leader with over 20 years' experience in agencies, research firms & Fortune 200 companies. He ran the B2C side of a mid-sized Midwestern agency, was Forrester's lead analyst in the Bay Area covering social media marketing and managed USAA's social customer care and social business team. His digital experience dates back more than 20 years, when he was a community manager in 1993... Read More →

Speakers
JA

Jessica April

Global Head of Strategic Partnerships, Reuters News Agency
Jess April is the Global Head of Strategic Partnerships for Reuters, where she oversees the news agency's growing Content Marketing group, as well as new partnerships with key Brand customers. Jess is a veteran of the advertising, print and digital media industry -- prior to Reuters, she worked for Us Weekly, Rolling Stone and Fast Company magazines. Out of the office, she can usually be found walking her dog all over Central Park in New York... Read More →
CG

Chris Gomersall

Creative Strategist, Facebook
Chris Gomersall is a Creative Strategist at Facebook. As a part of the Facebook Creative Shop, he advises mega brands, collaborates with agency partners, and guides internal development to ignite ideas and opportunities. | | Chris was previously the creative lead at Moxie, a digital agency in Atlanta, NY, and LA. Prior agencies include Euro RSCG (DSW), Exile on Seventh (Agency.com), and a start-up of his own. Past projects include... Read More →
JS

Jeff Smith

Vice President, South, BuzzFeed
Jeff Smith is based in Charlotte and leads the Southeast region for BuzzFeed. In his role as VP South, he partners with Fortune 500 brands to develop strategic ideas and create highly shareable social advertising programs. Prior to BuzzFeed, Jeff helped drive business growth and outreach for Twitter. Previous experience includes work at ShareThis, a social sharing platform, AOL, Marchex and CBS Radio. He is a graduate of North Carolina State... Read More →


Tuesday September 16, 2014 3:15pm - 4:15pm
W Atlanta-Midtown 188 14th St NE, Atlanta, GA 30361

4:30pm

The Social Media Today Community
Speakers
avatar for Robin Carey

Robin Carey

CEO, Social Media Today LLC
In 2007, Robin Carey founded Social Media Today, LLC, one of the first companies to manage online B2B communities that connect large organizations with people they want to influence. A veteran of the big-book print media world that included Fortune, Newsweek and BusinessWeek, she had built her reputation on architecting powerful strategies that delivered to blue-chip corporate clients and their agencies ways to corral and connect with their... Read More →


Tuesday September 16, 2014 4:30pm - 4:40pm
W Atlanta-Midtown 188 14th St NE, Atlanta, GA 30361

4:40pm

The Future of Social Business

The panel will discuss where social has been and where it’s headed. Many smart people have been saying for years that at some point in the future we would no longer distinguish "social" business from ordinary business.  Now we find social expertise in many enterprise endeavors, from the usual suspects like customer service and marketing to more unusual ones like product development and even, yes, legal.

If "social," or the ability to use networks and socially-inspired and delivered tools, is everywhere, what is its future? What are the current strategic concerns with social and what will be the ones we can anticipate next year, and the years to come?


Audience Moderator
avatar for Robin Carey

Robin Carey

CEO, Social Media Today LLC
In 2007, Robin Carey founded Social Media Today, LLC, one of the first companies to manage online B2B communities that connect large organizations with people they want to influence. A veteran of the big-book print media world that included Fortune, Newsweek and BusinessWeek, she had built her reputation on architecting powerful strategies that delivered to blue-chip corporate clients and their agencies ways to corral and connect with their... Read More →
avatar for Denise Holt

Denise Holt

CMO & Co-Founder, GratZeez, Inc.
CMO & Co-Founder, GratZeez, Inc. & CEO & Founder, Collaborative IQ, Inc., Host of the Collaborative IQ Podcast | | Serial Entrepreneur since age 23, co-founding and operating businesses ranging from local service companies, to a design showroom, global commercial imports, to digital media, mobile gaming & social business consulting. | | An industry thought leader in social business strategy & social intelligence solutions... Read More →

Speakers
JD

Jeffrey Dachis

Jeffrey Dachis, Jeffrey Dachis
Considered one of the early pioneers in the development of the World Wide Web, Jeff is adept at identifying strategic growth opportunities that drive the creation of new industries. He is the Co-Founder, former CEO and Chairman of Razorfish, the world's largest digital marketing solutions firm, where he bootstrapped the company and led it through its successful $55MM IPO. More recently, as the Founder, CEO and Chairman of Dachis Group, he... Read More →
avatar for Vanessa DiMauro

Vanessa DiMauro

CEO and Chief Digital Officer, Leader Networks
Vanessa DiMauro is the CEO and Chief Digital Officer of Leader Networks, a research and strategy consulting company that helps organizations succeed in social business and online community building. She is a popular advisor, author and speaker. With over 20 years of experience in social business leadership positions, she brings both practical experience and visionary leadership to her practice. She has developed award winning social... Read More →
avatar for Renee Ducre

Renee Ducre

Global Director of Digital Marketing, IBM Corporation
Renee E. Ducre is the Global Director of Digital Marketing driving the social amplification and digital client experience for IBM’s Social Business and Commerce business units. Her responsibilities includes paid/owned/earned advertising, SEO, social media, digital web marketing and customer experience, and establishing digital KPIs/executive dashboard/instrumentation / ongoing tracking. Renee is then leveraging the key insights from... Read More →


Tuesday September 16, 2014 4:40pm - 5:30pm
W Atlanta-Midtown 188 14th St NE, Atlanta, GA 30361

5:30pm

Networking and Welcome Reception
Join us immediately after the afternoon keynote for a welcome networking reception hosted by Social Media Today.

Tuesday September 16, 2014 5:30pm - 7:30pm
W Atlanta-Midtown 188 14th St NE, Atlanta, GA 30361

9:00pm

The Social Shake-Up After Party
Join us at Whiskey Park in the W Atlanta-Midtown for open bar.

Brough to you by MSL Group

Tuesday September 16, 2014 9:00pm - 11:00pm
W Atlanta-Midtown 188 14th St NE, Atlanta, GA 30361
 
Wednesday, September 17
 

8:00am

Breakfast and Networking
Wednesday September 17, 2014 8:00am - 8:30am
W Atlanta-Midtown 188 14th St NE, Atlanta, GA 30361

8:30am

What Makes Things Crowdworthy
Speakers
avatar for Bryan Kramer

Bryan Kramer

CEO, PureMatter
Bryan is an author of the recently released book There is No More B2B or B2C: It’s Human to Human #H2H. Bryan is a Social Business Strategist and CEO of PureMatter where he’s led his agency to consistent growth over the last 13 years earning a spot as one of Silicon Valley’s fastest growing private companies by the Silicon Valley Business Journal. Bryan has been listed as the 43rd most talked about marketer by global senior... Read More →


Wednesday September 17, 2014 8:30am - 8:45am
W Atlanta-Midtown 188 14th St NE, Atlanta, GA 30361

8:45am

Keynote: What the Collaborative Economy Means for The Business of the Future

From AirBnb, Etsy, TaskRabbit, Sidecar, to Lyft, the sharing economy is on the rise.  Organizations can benefit from this movement by tapping into the crowd by enabling them to better utilize your own resources, and to create new business opportunities that reduce capital expenditures and operating costs.

Find out how companies can activate these technologies to make goods and services available on demand, reducing waste.  Find out how companies can tap into marketplaces to help them motivate sharing of used goods and products. And finally, find out how top organizations can tap into the crowd into every business function, reducing costs and increasing innovation.


Audience Moderator
avatar for Denise Holt

Denise Holt

CMO & Co-Founder, GratZeez, Inc.
CMO & Co-Founder, GratZeez, Inc. & CEO & Founder, Collaborative IQ, Inc., Host of the Collaborative IQ Podcast | | Serial Entrepreneur since age 23, co-founding and operating businesses ranging from local service companies, to a design showroom, global commercial imports, to digital media, mobile gaming & social business consulting. | | An industry thought leader in social business strategy & social intelligence solutions... Read More →

Speakers
avatar for Jeremiah Owyang

Jeremiah Owyang

Founder, Crowd Companies
Jeremiah Owyang is the Founder of Crowd Companies, which focuses on how large companies tap the collaborative economy, maker movement, and customer collaboration. Prior, he was a founding partner at Altimeter Group and an industry analyst at Forrester Research covering social computing --the first phase of digital making and sharing. He focuses on how disruptive technologies—such as social media, mobile, and the internet of things powers... Read More →


Wednesday September 17, 2014 8:45am - 9:45am
W Atlanta-Midtown 188 14th St NE, Atlanta, GA 30361

10:30am

What Do Sharing Startups Have to Teach Traditional Business
Audience Moderator
avatar for Jeremiah Owyang

Jeremiah Owyang

Founder, Crowd Companies
Jeremiah Owyang is the Founder of Crowd Companies, which focuses on how large companies tap the collaborative economy, maker movement, and customer collaboration. Prior, he was a founding partner at Altimeter Group and an industry analyst at Forrester Research covering social computing --the first phase of digital making and sharing. He focuses on how disruptive technologies—such as social media, mobile, and the internet of things powers... Read More →

Speakers
GN

Gwen Nguyen

Cause Director, Indiegogo
Gwen is a social entrepreneur turned cause director at Indiegogo, a company dedicated to revolutionizing the way people fund what matters to them. She is responsible for building partnerships with and empowering foundations, nonprofits, corporations and philanthropists to leverage crowdfunding for social good. Prior to Indiegogo, Gwen co-founded OneConnect, a Ford Foundation backed crowdfunding platform for diasporas to give back to their home... Read More →
avatar for Maria Ogneva

Maria Ogneva

Head of Community, Sidecar
Nice to meet you! I'm a community management practitioner and strategist, and I believe in the power of movements that can spring up at the intersection of passion, behavior and technology. Currently I work as Head of Community at Sidecar, a community marketplace for people to give and get rides from their mobile phone. My job is to help create the conditions where our drivers and riders benefit from working together and with us as a company... Read More →
avatar for Lauren Schulte

Lauren Schulte

Director of Marketing, Elance-oDesk
@LMSchulte | @Elance | LinkedIn | | Lauren Schulte is the head of enterprise marketing at Elance-oDesk, the world's largest online workplace. Lauren frequently speaks on the topics of online work, staffing, employment and marketing strategy. She has been a featured thought leader on such topics, most recently as a keynote speaker at American Staffing Association's annual Staffing World conference. Lauren's commentary has also been... Read More →


Wednesday September 17, 2014 10:30am - 11:30am
W Atlanta-Midtown 188 14th St NE, Atlanta, GA 30361

10:30am

From Real-Time Analysis to Story-Telling: A Coca-Cola Case Study
Audience Moderator
avatar for Tammie Wagner

Tammie Wagner

Lead Internal Communications Consultant, AT&T
Tammie Wagner is an accredited business communicator with the International Association of Business Communicators (IABC). She manages employee communications strategy and implementation in the Global Marketing Organization at AT&T. She supports employee engagement with AT&T’s brand, advertising and sponsorship activities. Along with a stellar admin team, she also leads the company’s award-winning employee social media advocacy... Read More →

Speakers
avatar for Doug Busk

Doug Busk

Global Group Director - Digital Communications & Social Media, The Coca-Cola Company
With more than 15 years of leadership experience in mobile and social media, Doug Busk brings a diverse background to his role as Group Director of Digital Communications & Social Media at The Coca-Cola Company. His responsibilities include overseeing the evolution and international expansion of the Coca-Cola Journey and Coca-Cola Unbottled storytelling platforms; driving strategic growth of the company’s corporate social media... Read More →


Wednesday September 17, 2014 10:30am - 11:30am
W Atlanta-Midtown 188 14th St NE, Atlanta, GA 30361

10:30am

When Your Customers Become Your Contributors: Brand Journalism Meets Traditional
Audience Moderator
avatar for Simon Pearce

Simon Pearce

Founder, Fabric Branding
Simon founded Fabric Branding, in 2012, to help update the theory and practice of branding for the digital age. Simon helps his clients to integrate emerging technologies into their existing branding and marketing efforts.  | | A long-time industry-watcher and participant, Simon has been involved in the marketing of mobile technology for many years and was directly involved in early efforts to market smartphones... Read More →

Speakers
ME

Mary Ellen Egan

VP of Content and Editorial Strategy, Social Media Today
Mary Ellen Egan is a veteran journalist with more than 20 years of experience as a reporter and editor. She cut her journalistic teeth as an investigative reporter at alternative weekly in Minneapolis (hence her leftist leanings), and moved to New York in 2000 to work at Forbes as a reporter. Mary Ellen worked her way up to the Chief of Reporters spot at Forbes a role she relished for more than four years, and then became Managing Editor of... Read More →
MF

Mike Federle

COO, Forbes
Mike Federle has served as Chief Operating Officer of Forbes since October, 2011, overseeing circulation, manufacturing and distribution operations as well as global licensing and new business development.  | | Prior to Forbes, Federle was co-founder, President and COO of Techonomy Media Inc, a multimedia company based in New York, in which Forbes acquired an equity interest in July, 2011. He is a 25-year veteran of the media industry... Read More →
CL

Carl Lavin

Lead Homepage Editor, CNN Digital
Carl Lavin has more than three decades of experience leading newsrooms at every level from local to global. He is a veteran of The New York Times, The Philadelphia Inquirer and Forbes. A graduate of the University of Chicago, Carl has also received advanced media management training from the American Press Institute. Carl is the lead homepage editor for CNN.com, based in Atlanta, where he is responsible for the programing and presentation of... Read More →


Wednesday September 17, 2014 10:30am - 11:30am
W Atlanta-Midtown 188 14th St NE, Atlanta, GA 30361

10:30am

Social and Search: What's the Science?
Audience Moderator
avatar for Ric Dragon

Ric Dragon

CEO & Co-Founder, DragonSearch
Ric Dragon is the author of Social Marketology and the DragonSearch Online Marketing Manual, both published by Mc-Graw Hill. He is the CEO and co-founder of DragonSearch, with more than 20 years of extensive experience in graphic design, information architecture, web development and digital marketing. As an artist, Ric has been shown in countless group and solo shows. He is a regular guest columnist for Marketing Land, and Social Media Monthly... Read More →

Speakers
SC

Stephen Candelmo

CEO and Co-Founder, Synapsify, Inc.
Stephen Candelmo is the CEO and Co-Founder Synapsify, Inc., an award winning and venture backed text analytics and search company. Prior to Synapsify, Stephen was an original co-founder of Fedbid, Inc., the leading reverse auction exchange for federal procurement where he was responsible for all strategic development and partnerships for the company. He has over 15 years of experience in corporate, finance and technology matters as a corporate... Read More →
avatar for Ira Haberman

Ira Haberman

Marketing Director, Atomic Reach
A marketing/storytelling veteran with experience across both digital and traditional content platforms, Ira Haberman brings his unique blend of personality, enthusiasm and passion to the brand experience team at Atomic Reach. @irahaberman
avatar for Joe Hughes

Joe Hughes

Principal-Americas IT Advisory Emerging & Cloud Applications Lead, EY
Leads EY's Emerging/Cloud Applications practice, including marketing, sales, service, social, collaboration and search. | Joe is a recognized thought leader in the area of social customer relationship management (CRM), search, agent desktop optimization, customer service and product catalogs. An original object oriented and internet pioneer in CRM, Joe is regularly invited to speak at various CRM conferences and industry forums. Most recently... Read More →


Wednesday September 17, 2014 10:30am - 11:30am
W Atlanta-Midtown 188 14th St NE, Atlanta, GA 30361

10:30am

How CMOs Drive Innovation and Revenue Growth
Audience Moderator
JB

Jason Breed

Partner, Global Leader - Social Business, IBM
As Enterprise Social Business Lead at IBM, Jason Breed is at the intersection of business, social and innovation enabling companies to be agile and relevant. Jason is an expert and frequent speaker on the topic of developing next generation social business solutions. @jasonbreed

Speakers
avatar for David Davidovic

David Davidovic

President, PathForward
David Davidovic is President, pathForward. Providing consulting, advisory and management support to not-for-profits (pro-bono) and start-ups, especially in digital health. David has built and led commercial functions for 33 years and has been directly involved in bringing to market many innovations. Most recently, David was VP and Global Head of Commercial Services for Roche & Genentech. Prior to joining Genentech in 2005, he served 24... Read More →
TM

Tim Minahan

CMO, SAP Cloud and LoB, SAP
Tim Minahan is responsible for defining, overseeing, and executing global marketing and communications strategy for SAP’s fast-growing Cloud and Line of Business (LoB) segments. In this capacity, he oversees SAP’s Cloud-related messaging, positioning, digital, demand-generation, and go-to-market initiatives. | | Minahan joined SAP when the company acquired Ariba, where he was SVP of Business Network Strategy and global CMO. With more... Read More →


Wednesday September 17, 2014 10:30am - 11:30am
W Atlanta-Midtown 188 14th St NE, Atlanta, GA 30361

11:45am

Global Customer Experience: Be Relevant or Go Home
How to make sure that your social message is appropriate and relevant to a global audience.

Audience Moderator
JM

Jeanne Murray

Partner, Brands Rising
Jeanne Murray is an expert in brand management with significant experience in new media programs and global market development. She’s a strategic advisor to clients who are developing brand advocacy programs and strategies for using social media. | | Jeanne spent a significant portion of her career at IBM, where she pioneered innovative internet projects, including first-of-a-kind audience engagement, social learning, and social media... Read More →

Speakers
RF

Rod Favaron

CEO, Spredfast
As the CEO of Spredfast, Rod is responsible for overall company operations and long-term strategic direction. Prior to Spredfast, Rod guided Lombardi Software from an early start-up into a global leader in BPM solutions acquired by IBM in 2010. Prior to joining Lombardi, Rod served as CEO of Mediaprise, Inc., a brand asset management software company; SVP Sales & Marketing for pcOrder.com, a pioneer in e-commerce software and internet content... Read More →
PF

Peter Friedman

Founder, Chairman & CEO, LiveWorld
Peter Friedman is a social media visionary and veteran with 30 years of online community and social media experience helping companies engage 1:1 with customers at scale. He is the founder, Chairman, and CEO of LiveWorld, a trusted social media partner to the world’s largest brands, including the number-one companies in retail, CPG, pharmaceutical, and financial/travel services. Prior to founding LiveWorld, Peter was the Vice President... Read More →
TU

Thorsten Uhlendorff

VP Online Communication - Siemens Energy, Siemens AG
Thorsten is Vice President for Online Communication at Siemens Energy since January 2011. He and his team are responsible for all global online communication activities and digital platforms including Social Media for all energy related topics.  | | Thorsten was responsible for the communication of different business areas of Siemens Energy since he joind Siemens in 2007. From 1998 to 2007 he served as communications manager and brand... Read More →


Wednesday September 17, 2014 11:45am - 12:45pm
W Atlanta-Midtown 188 14th St NE, Atlanta, GA 30361

11:45am

The Transformation of Customer Engagement in the Subscription Economy
Audience Moderator
avatar for Brent Leary

Brent Leary

Partner, CRM Essentials, LLC
Brent Leary is cofounder and partner of CRM Essentials, a CRM consultancy focused on small and midsize enterprises. In 2009 he coauthored Barack 2.0: Social Media Lessons for Business. He is in the process of writing his next book, The Amazon Effect: How a New Customer Culture is Creating Crazy New Business Opportunities and Killing Companies That Won't Adapt, due out in early 2015. Leary writes regularly for America Express OPEN, CRM magazine... Read More →

Speakers
KB

Kelly Blackman

Account Executive, Zuora
Kelly helps companies to grow top line revenue by embracing the Subscription Economy all over the SouthEast. Having been in the SaaS industry for three years, with a background in financial services, Zuora has helped merge the two worlds. She has significant experience working C-level executives and with individuals in IT, Finance, HR, Procurement and Sales. She enjoys the cross functional nature of project teams that look into the services... Read More →
JD

Jonathan Davids

Founder & CEO, Influicity
Jonathan Davids is a successful entrepreneur and thought-leader at the intersection of media and technology. He is the founder and CEO of Influicity, an adtech platform used by leading brands & agencies to source, measure, and collaborate with influencers on YouTube and across the social media landscape. | | With a keen sense of media consumption habits, Jonathan built his first business, an online publishing company while in university... Read More →
avatar for Maria Poveromo

Maria Poveromo

Sr. Director, AR/PR and Social Media, Adobe
Maria Poveromo is the senior director of social media, analyst relations and public relations at Adobe. She is responsible for driving social media strategy and influencer relations programs across the company, and establishing the organizational framework for social media activities worldwide. Poveromo shares great insight on programs to engage influencers across traditional and new media channels, identifying the latest digital and social media... Read More →
GT

Greg Tirico

Director, Digital Media and Content, Sage
Greg Tirico is Director, Digital Media and Content for Sage - providers of business management software and services to over 3 million small and mid-sized businesses in North America. In this role, Tirico leads the Sage social media strategy and stays current with digital marketing trends. | | Prior to joining Sage in 2011, Tirico worked for 14 years in a variety of internet marketing and web design roles for a Global 500 firm. He holds a BA... Read More →


Wednesday September 17, 2014 11:45am - 12:45pm
W Atlanta-Midtown 188 14th St NE, Atlanta, GA 30361

11:45am

Customer Service is the New Marketing: Measuring and Turning Satisfaction into ROI
With today’s customers actively engaging in social media, the world of marketing and customer service has fundamentally changed. Customers control the conversation and are making it quite clear that the service you provide can no longer be an unsatisfactory or merely an acceptable experience.  They have shown that due to bad service, they are quite willing to change and will let their friends, family, and fans know about it.  Organizations must move customer service from an afterthought to a key initiative.  Only when customer service is put at the heart of marketing will you reach your marketing and revenue objectives.

Brought to you by SAP

Audience Moderator
HL

Hansen Lieu

Director, Product & Solutions Marketing, SAP
Hansen Lieu is a Director of Product & Solutions Marketing at SAP. He has over 22 years of experiences in the software industry, from development, implementation, product management, and marketing. In the last 13 years, he has been focusing on mobility, CRM, and particularly solutions for customer service. In his current role, Hansen is responsible for thought leadership, social media marketing, go-to-market strategy, and execution on the... Read More →

Speakers
avatar for Dan Gingiss

Dan Gingiss

Head of Digital Customer Experience & Social Care, Discover Financial Services
Dan is the head of Digital Customer Experience and Social Care at Discover Card. In this role, he oversees the design and development of the company’s flagship website, Discover.com; leads the company’s social media servicing strategy; and is responsible for the customer experience and Voice of the Customer across web and mobile. | | A passionate proponent of amazing customer experiences and outstanding customer service (and a... Read More →
avatar for Shep Hyken, CSP, CPAE

Shep Hyken, CSP, CPAE

Chief Amazement Officer, Shepard Presentations
Shep Hyken, CSP, CPAE is a customer service expert, professional speaker, and bestselling author who works with companies and organizations who want to build loyal relationships with their customers and employees. His articles have been read in hundreds of publications, and he is the author of Moments of Magic, The Loyal Customer and the Wall Street Journal and USA Today bestsellers, The Cult of the Customer and The Amazement Revolution, which... Read More →
CM

Chad Mitchell

Senior Director, Digital Communications, Walmart
Chad Mitchell is Senior Director of Digital Communications at Walmart. Positioned within Walmart’s Corporate Affairs division, he and his team are responsible for managing and supporting all aspects of Walmart’s corporate digital presence, including the corporate website and blog, social media platforms, and email communications both internally to associates and externally to customers. They are charged with managing and protecting... Read More →



Wednesday September 17, 2014 11:45am - 12:45pm
W Atlanta-Midtown 188 14th St NE, Atlanta, GA 30361

11:45am

Find Me an Audience: How to Target Socially
Audience Moderator
avatar for Adam Wexler

Adam Wexler

Chief Strategy Officer, Insightpool
Adam Wexler is the Founder and Chief Strategy Officer of Insightpool, The Leader in Social Engagement Activation. The software helps many of the most innovative brands in the world like Home Depot, Intercontinental Hotels Group and General Mills drive their social goals and develop stronger relationships with their most relevant influencers, prospects and customers.  | | Over the years, Adam has been invited to speak in front of thousands... Read More →

Speakers
avatar for Adam Naide

Adam Naide

Executive Director of Mktg - Social Media, Cox Communications
Adam Naide is Executive Director of Marketing for Social Media at Cox Communications, where he leads overall strategy for the company’s social media presences including fan engagement, customer acquisition & retention, social commerce and SocialTV. Cox Communications connects with millions of consumers and businesses on Facebook, Twitter, You Tube, Google Plus, and LinkedIn, and Instagram. Cox Business also connects online with small... Read More →
BN

Ben Nemo

Business Lead, Restaurants, Facebook
Ben Nemo is the Business Lead at Facebook where he leads industry strategy and sales for the company’s restaurant team. Prior to joining Facebook two years ago, he led product marketing for Burger King and ran brand management at Marriott International. Ben also owned his own consulting business, which developed marketing solutions for several top restaurant brands. Ben is a graduate of Duke University and Stanford Business School and lives... Read More →
AS

Allison Sitch

Vice President, Global Public Relations, The Ritz-Carlton Hotel Company, L.L.C.
Allison oversees the reputation, messaging, media relations and strategic positioning of one of the world’s most iconic and powerful brands. Guiding her team through a period of unprecedented growth and evolution, she also oversees the company’s thrust onto social media platforms. The Ritz-Carlton Hotel Company is branching out with significant expansion across Asia and the Middle East, changing aesthetics of hotel design and... Read More →


Wednesday September 17, 2014 11:45am - 12:45pm
W Atlanta-Midtown 188 14th St NE, Atlanta, GA 30361

11:45am

Social Selling: How Companies are Transforming Sales
Audience Moderator
avatar for Anneke Seley

Anneke Seley

CEO and Author, Reality Works Group
Anneke Seley was the twelfth employee at Oracle and designer of the company's global multibillion dollar inside sales organization. As founder and CEO of modern sales consultancy Reality Works Group, she and her team have helped over 500 clients build or improve technology and data driven virtual digital/social selling and lead development teams. Anneke is coauthor of "Sales 2.0" and champions new thinking about selling. Ask her about living in... Read More →

Speakers
LG

Liz Gelb-O'Connor

VP, Inside Sales Strategy & Innovation, ADP LLC
Liz Gelb-O’Connor is the VP, Inside Sales Strategy and Innovation for ADP in Roseland, NJ. Her role is to develop successful programs and strategically growing the Inside Sales channel through driving strategic initiatives, sales effectiveness, marketing, inbound demand generation, and social selling at ADP. Prior to coming to ADP in 2010, she spent 12 years at American Express in many functional areas including Sales, Client Services... Read More →


Wednesday September 17, 2014 11:45am - 12:45pm
W Atlanta-Midtown 188 14th St NE, Atlanta, GA 30361

12:45pm

Lunch and Networking
Wednesday September 17, 2014 12:45pm - 2:00pm
W Atlanta-Midtown 188 14th St NE, Atlanta, GA 30361

2:00pm

Social Business Leadership Lessons Learned from a Game
Speakers
SC

Sandy Carter

General Manager Ecosystem Development and Social Business Evangelist, IBM
Sandy Carter is responsible for IBM’s worldwide focus on building ecosystems around core growth areas: Cloud, Mobile, Social, Big Data and Analytics.   The ecosystem, which includes partners, developers, ISVs, entrepreneurs, influencers, academics and venture capitalists, drives approximately one-third of IBM’s revenue and is a critical element in IBM's overall strategy.  She is also responsible for the award-winning... Read More →


Wednesday September 17, 2014 2:00pm - 3:00pm
W Atlanta-Midtown 188 14th St NE, Atlanta, GA 30361

2:00pm

Healthcare Innovation: A Tale of Imagination, Knowledge, and Experimentation
Audience Moderator
avatar for Jamie Turner

Jamie Turner

CEO, 60 Second Marketer
Jamie Turner is an internationally-recognized author and marketing thought leader who has helped The Coca-Cola Company, AT&T, CNN and other global brands tackle complex marketing problems. He is the CEO of 60 Second Communications, a full-service marketing agency that has worked with The Coca-Cola Company, Holiday Inn, Maid Brigade and others. He is also the founder of 60SecondMarketer.com, an online magazine that provides tips and... Read More →

Speakers
avatar for David Davidovic

David Davidovic

President, PathForward
David Davidovic is President, pathForward. Providing consulting, advisory and management support to not-for-profits (pro-bono) and start-ups, especially in digital health. David has built and led commercial functions for 33 years and has been directly involved in bringing to market many innovations. Most recently, David was VP and Global Head of Commercial Services for Roche & Genentech. Prior to joining Genentech in 2005, he served 24... Read More →
YK

Yishai Knobel

CEO and Co-Founder, HelpAround
Yishai Knobel is co-founder and CEO of HelpAround, the first mobile safety net for people with diabetes. Knobel also co-founded and runs Health 2.0’s Tel-Aviv chapter, with over 600 innovators and stakeholders of the Israeli healthcare space.  Prior to founding HelpAround, Knobel built the mobile health business at Boston-based AgaMatrix, maker of the world’s first iPhone glucose monitor which is marketed today... Read More →
avatar for Trish Nettleship

Trish Nettleship

Director, Social Media & Influence, UCB
Trish Nettleship is the Director for Social Media & Influence at UCB, Inc., a global biopharmaceutical company focused on the discovery and development of innovative medicines and solutions to transform the lives of people living with severe diseases of the immune system or of the central nervous system.  | Trish’s role at UCB is to create a social media center of excellence to support UCB on a global scale and drive adoption of... Read More →


Wednesday September 17, 2014 2:00pm - 3:00pm
W Atlanta-Midtown 188 14th St NE, Atlanta, GA 30361

2:00pm

The City as Online Community: Connecting with Constituents‏
Audience Moderator
JW

Judith Webb

SVP, Marketing & Strategy, U.S. Green Building Council
Throughout her 35-year career, Judith has been a sought-after senior counselor on messaging, marketing and managing brand development strategies for organizations and the executive teams that drive them. She has amassed a broad portfolio of experience through corporate, non-profit and four agency engagements, specializing in helping companies become fluent in the new grammar of higher value benefits – sustainability, human health and social... Read More →

Speakers
LC

Lindsay Crudele

Community & Social Technology Strategist, City of Boston
Lindsay Crudele is Community and Social Technology Strategist for the City of Boston, where she directs the City’s award-winning social engagement program. Boston’s cross-departmental, platform-spanning social tech team uses creative, daily, digital engagement to better serve constituents, improve quality of life, and support public safety. After joining the City as its first-ever social media director in 2012, Crudele implemented the... Read More →
KH

Kwanza Hall

Councilmember, Atlanta City Council
The Honorable Kwanza Hall is beginning his third term on the Atlanta City Council. He represents the heart of Atlanta and the city’s most diverse council district, including Midtown, the home of The Social Shake-Up 2014. The son of civil rights activists, one of Hall's signature achievements during his first term was a community-based planning process to ensure long-term sustainability and affordability in Atlanta’s historic Old... Read More →
LS

Lauri-Ellen Smith

Special Assistant to the Sheriff/Public Information Unit, The Jacksonville (FL) Sheriff's Office
In the new paradigm we have citizen journlalists, an expectation of government to release information to the public in real time, and traditional media outlets trying to find their new normal. Those who are leading the public affairs and public information constructs for government have to be strategic communicators, ready to deploy any number of traditional and innovative tactics that are adapted to government rules, regulations, honoring our... Read More →


Wednesday September 17, 2014 2:00pm - 3:00pm
W Atlanta-Midtown 188 14th St NE, Atlanta, GA 30361

2:00pm

Utilities and Data: Waking Up a Sleeping Giant
Audience Moderator
AR

Andrew Rodgers

Technologist-In-Residence, GIGTANK 2014
Technologist in Residence at GIGTank - Andrew has been working in and around power automation and utility technologies for over 8 years, most of that experience involved large scale utility customers in the manufacturing space. As TIR at GIGTANK he works with startups in the smart grid, additive manufacturing and healthcare spaces, identifying and addressing technological challenges in these markets. He also works with EPB, the city ran utility... Read More →

Speakers
LB

Lee Birdsong

Director Digital Media, Southern Company
Lee Birdsong is director of digital media for Southern Company, the Southeast’s premier energy company. In this role, Lee oversees digital communications including Web (internal and external), social media and digital advertising. She also has responsibility for Southern Company’s PGA TOUR sponsorship and operations internal communication and manages a team of 20 people. Prior to her current role, she led Southern Company and... Read More →
KB

KC Boyce

Assistant Director, Smart Grid Consumer Collaborative
K.C. joined Smart Grid Consumer Collaborative in March of 2013 as Assistant Director, where he has primary responsibility for SGCC’s research program and marketing/communications efforts. Prior to joining SGCC, he was CTO for a startup that provided asset mapping services to communities. Before that, he served as COO/CFO for ICLEI – Local Governments for Sustainability, where he focused on developing cutting-edge online tools for... Read More →
JC

Jason Cigarran

Vice President, Corporate Marketing and Communications, Comverge
Mr. Cigarran joined Comverge in March, 2011, and currently serves as the Vice President of Corporate Marketing and Communications. In this role, Mr. Cigarran is responsible for all of Comverge’s corporate marketing, including marketing programs, corporate communications, social and online media, and brand awareness.  | | Prior to joining Comverge, Jason was the Vice President, Investor Relations for Eclipsys Corporation, a... Read More →


Wednesday September 17, 2014 2:00pm - 3:00pm
W Atlanta-Midtown 188 14th St NE, Atlanta, GA 30361

2:00pm

Where's The ROI: Cost-Savings or Growth
Audience Moderator
JB

Jason Breed

Partner, Global Leader - Social Business, IBM
As Enterprise Social Business Lead at IBM, Jason Breed is at the intersection of business, social and innovation enabling companies to be agile and relevant. Jason is an expert and frequent speaker on the topic of developing next generation social business solutions. @jasonbreed

Speakers
avatar for Andrew Bowins

Andrew Bowins

SVP, Corporate and Digital Communications, MasterCard
Andrew Bowins is a proven leader and change agent that has grown and transformed the corporate and marketing communication functions for some of the worlds leading brands in the age of digital and social media.  | | Working with industry leading companies like Amazon, Dell, Nokia, Nintendo, Oracle, Sony and MasterCard he has combined his in house and agency experience to create the new blueprint for how a corporate communications group... Read More →
AL

Amy Love

Founder, LifeEthos
Public and private company CMO, and three-time company founder. | | @amydlove
avatar for Eric Roach

Eric Roach

CEO, EveryoneSocial
Eric will be the first one to tell you that an idea with the potential to fundamentally change the way people do business requires an amazing team. That’s why when he founded EveryoneSocial and when he recruited a diverse and broadly talented group of people. | With experience in start-ups, software, personal finance, online retail, and content, Eric’s team is driven by the idea that the best social marketing and communications almost... Read More →


Wednesday September 17, 2014 2:00pm - 3:00pm
W Atlanta-Midtown 188 14th St NE, Atlanta, GA 30361

3:00pm

Coffee and Snack Break
Wednesday September 17, 2014 3:00pm - 3:15pm
W Atlanta-Midtown 188 14th St NE, Atlanta, GA 30361

3:15pm

Atlanta as an Innovation Hub
Audience Moderator
KH

Kwanza Hall

Councilmember, Atlanta City Council
The Honorable Kwanza Hall is beginning his third term on the Atlanta City Council. He represents the heart of Atlanta and the city’s most diverse council district, including Midtown, the home of The Social Shake-Up 2014. The son of civil rights activists, one of Hall's signature achievements during his first term was a community-based planning process to ensure long-term sustainability and affordability in Atlanta’s historic Old... Read More →

Speakers
JB

Jon Birdsong

CEO, Rivalry
Jon Birdsong has B2B and B2C technology experience. Before starting Rivalry, Jon ran sales and marketing for SalesLoft (Atlanta Ventures portfolio company and TechStars 2012 company). Before SalesLoft, Jon lead marketing at OpenStudy, one of the Top 10 Most Innovative Companies In Education (Fast Company). | | @JonnyBird
JH

Jeff Hilimire

Chief Executive Officer, Dragon Army
Jeff is a lifelong entrepreneur with a passion for digital marketing, technology and mentorship. His journey began in 1998, when, while still in college, he casually started a web-design company with his roommate. When business took off, Jeff realized they were on to something. So he dialed in, growing the new business—Spunlogic—one interactive experience at a time. Then, in 2008, after 10 years of consecutive growth, Engauge acquired... Read More →
DP

Donovan Panone

CEO, Sandbox
Donovan is the CEO and co-founder of Sandbox (sandboxdigital.com), a digital marketing agency headquartered in the Atlanta Tech Village. Sandbox creates digital experiences and content for brands such as Delta Air Lines, Carter's, Taco Mac and AutoTrader.com. | | Donovan began his digital marketing career during the '90s and was employee #2 at Spunlogic, which became Engauge. Donovan conceived and developed their User Experience practice to help... Read More →


Wednesday September 17, 2014 3:15pm - 4:15pm
W Atlanta-Midtown 188 14th St NE, Atlanta, GA 30361

3:15pm

Crisis Communications: What To Do When a Social Message Goes Wrong
Audience Moderator
avatar for Tom Teicholz

Tom Teicholz

Content Creator and Brand Journalism Evangelist, Tom Teicholz Productions (TOMMYWOOD)
Tom Teicholz is an award winning journalist who has consulted to and created video and written content for Intel, The Museum of Tolerance, The Milken Foundation, Universal and Fox/TV Studios and whose work has appeared in The New York Times Sunday Magazine, The Daily Beast, The Huffington Post and PurpleClover.com. | | Connect on LinkedIn

Speakers
JC

John Colucci

Social Media Manager, Engadget / Aol Tech
At 16, John was perfect folding jeans and sweaters at a Woodbridge, NJ Gap store. A few years later, he moved to San Francisco and took on a role as a corporate project manager for Old Navy. A few years after that, a birdie (maybe a Twitter bird) suggested he take on an unexpected opportunity to manage social media marketing for Virgin America. He got the airline through a major system conversion, secured Boo, The World's Cutest Dog as the... Read More →
CM

Chad Mitchell

Senior Director, Digital Communications, Walmart
Chad Mitchell is Senior Director of Digital Communications at Walmart. Positioned within Walmart’s Corporate Affairs division, he and his team are responsible for managing and supporting all aspects of Walmart’s corporate digital presence, including the corporate website and blog, social media platforms, and email communications both internally to associates and externally to customers. They are charged with managing and protecting... Read More →
avatar for Jessica Schindelar

Jessica Schindelar

Social Media Team Lead, CDC
Jessica Schindelar, MPH is the social media team lead in CDC's Office of the Associate Director for Communication, providing leadership and oversight to the agency’s social media team, most recently leading social media as part of CDC’s response to the West African Ebola epidemic. She has served in a variety of roles managing social media at CDC over the past six years, most recently managing the CDC Director’s social media... Read More →
AS

Alex Schott

Manager, Social & Digital Communications, Entergy
Alex Schott is the Manager of Social Media and Digital Communications at Entergy, a Fortune 500 company headquartered in New Orleans, LA. In his time at Entergy, he conceived and created an enterprise-wide social media program that pushed the company to a new level of communications with internal and external stakeholders. He has served on the front lines of crisis communications; served as strategic communications counsel to executive officers... Read More →


Wednesday September 17, 2014 3:15pm - 4:15pm
W Atlanta-Midtown 188 14th St NE, Atlanta, GA 30361

3:15pm

The Power to Convene: Live Events in a Social World
Audience Moderator
AR

Alan Rosenblatt

Senior VP for Digital Strategy, turner4D
Alan Rosenblatt, Ph.D., is a digital communications and social media strategist, professor & thought leader with over 25 years’ experience at the digital intersection of politics, advocacy, media, and education. He is a partner and lead digital/social media strategist at turner4D, providing world-renowned training and strategic counsel to organizations seeking to use social and digital media more effectively. Together with Suzanne... Read More →

Speakers
avatar for Natanya  Anderson

Natanya Anderson

Director Social Media, CRM, Customer Care, Whole Foods Market
Natanya Anderson is the Director of Social Media, CRM, and Customer Care at Whole Foods Market. She has been working in digital communications for over a decade with a focus on both strategy and execution, helping organizations fundamentally change the way they engage with their constituents. At Whole Foods Market she is concentrating on how an extensive local digital footprint merges with a strong brand presence to create a unique customer... Read More →
JH

Jason Harris

Sr. Account Manager, Influencers and Advocacy, Republic Publishing
As the lead for Influencer and Advocacy Marketing at Republic Publishing, Jason Harris advises Microsoft Devices Group in efforts to attract and retain highly-sought after influencers. As a blogger and former influencer himself, Jason knows that influencer marketing is about long-term relationship building, not one-off marketing campaigns. Through his efforts, Republic Publishing has recruited the most followed and well-known personalities in... Read More →
avatar for Laura Mignott

Laura Mignott

Co-Founder & Managing Partner, DigitalFlash
Laura Mignott is the Co-Founder and Managing Partner of DigitalFlash, a New York-based digital experience agency. DigitalFlash is a fast paced, nimble digital experience agency that combines cutting-edge digital strategy, experiential marketing, and storytelling to grow brand audiences. Laura holds a BA in History from New York University .


Wednesday September 17, 2014 3:15pm - 4:15pm
W Atlanta-Midtown 188 14th St NE, Atlanta, GA 30361

3:15pm

Reaching Millennials
Audience Moderator
avatar for Aaron Strout

Aaron Strout

President, WCG
Aaron Strout is Managing Director at W2O Group, where he co-leads marketing and is the head of the Technology Practice for the WCG agency. Aaron assists clients with mobile, digital and social media marketing campaigns and strategy. | | Earlier in his career, Aaron spent time as the CMO of social media agency, Powered Inc., VP of social media at Mzinga and director of interactive at Fidelity Investments. He is a regular contributor to WCG's blog... Read More →

Speakers
BR

Bryan Rhoads

Intel Media Lab, Intel
A veteran strategist focused on emerging media. Long-time early-stage builder of all things digital. Bryan founded the Intel Media to focus new media touch-points, consumption models and the evolution of Media + Brand + Technology. He leads content marketing at Intel and designed Intel's global content strategy. Bryan designed "iQ" by Intel originally as Editor-in-Chief and now serves as Executive Editor. | He also manages Intel's award-winning... Read More →


Wednesday September 17, 2014 3:15pm - 4:15pm
W Atlanta-Midtown 188 14th St NE, Atlanta, GA 30361

3:15pm

Crowdsourcing and the Intersection with Customer Engagement
Speakers
BU

Bastian Unterberg

Founder, jovoto
Bastian founded jovoto to unleash creative talent stuck in rigid work environments.jovoto enables global brands and enterprise businesses to leverage the talent of more than 55.000 creative professionals globally to design better products. More than 300 open innovation challenges for brands such as Audi, Jever, Unicef, Deutsche Telekom, or Greenpeace have been solved through a social creative process.  | | In 2013 Wiley published... Read More →


Wednesday September 17, 2014 3:15pm - 4:15pm
W Atlanta-Midtown 188 14th St NE, Atlanta, GA 30361

4:30pm

Baratunde Thurston Keynote: Digital Storytelling Doesn’t Have To Be Boring And Sucky. It Can Be Fun!

Baratunde Thurston was a political blogger for four years, ran digital strategy for The Onion for five years, authored a New York Times best-selling book that continues to find life on Instagram, and lives to engage communities and tell stories in fun and empathetic ways. This talk comes with guaranteed laughs and guaranteed actionable insights based on Baratunde’s direct experience, the work of his creative storytelling agency, Cultivated Wit, and the good work of people with whom he has no connection but for whom he has respect because he’s humble like that.


Audience Moderator
avatar for Denise Holt

Denise Holt

CMO & Co-Founder, GratZeez, Inc.
CMO & Co-Founder, GratZeez, Inc. & CEO & Founder, Collaborative IQ, Inc., Host of the Collaborative IQ Podcast | | Serial Entrepreneur since age 23, co-founding and operating businesses ranging from local service companies, to a design showroom, global commercial imports, to digital media, mobile gaming & social business consulting. | | An industry thought leader in social business strategy & social intelligence solutions... Read More →

Speakers
BT

Baratunde Thurston

CEO, Co-Founder, and Hashtagger-In-Chief, Cultivated Wit
Baratunde Thurston is the CEO, co-founder, and hashtagger-in-chief of Cultivated Wit  He wrote the New York Times bestseller How To Be Black and served for five years as director of digital for the satirical news outlet, The Onion. When he’s not delivering keynote talks at gatherings such as SXSW Interactive, LeWeb, and Personal Democracy Forum, he writes the monthly back page column for Fast Company and contributes to the MIT Media... Read More →


Wednesday September 17, 2014 4:30pm - 5:30pm
W Atlanta-Midtown 188 14th St NE, Atlanta, GA 30361

6:00pm

Closing Night Reception
Wednesday September 17, 2014 6:00pm - 7:30pm
W Atlanta-Midtown 188 14th St NE, Atlanta, GA 30361

7:30pm

Pub Crawl
Find more information on The Social Shake-Up 2014 Pub Crawl here.


Wednesday September 17, 2014 7:30pm - 9:30pm
W Atlanta-Midtown 188 14th St NE, Atlanta, GA 30361