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Tuesday, September 16 • 3:15pm - 4:15pm
The Importance of Being Purposeful: How to Maintain Community Engagement

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Audience Moderator
avatar for Natascha Thomson

Natascha Thomson

CEO, MarketingXLerator
Natascha Thomson is the CEO of MarketingXLerator, a Social (Media) Business Consultancy. MarketingXLerator co-innovates with clients to create strategies that generate results through mutually beneficial relationships. Co-author of 42 Rules for B2B Social Media Marketing. Yogini. Yerdler. Motto: "Teach a man how to fish." Follow me at @NaThomson.

Speakers
avatar for Jeanette Gibson

Jeanette Gibson

VP, Community & Customer Experience, HootSuite
Jeanette is responsible for helping customers achieve business impact via social media - whether it's an individual power user, a small business or a large enterprise. The community team engages with Hootsuite's vibrant community of 10M users via online engagement, advocacy and community events. Previously, Jeanette served as global head of social media and digital marketing at Cisco. During her 15 year tenure at Cisco, Jeanette held several... Read More →
PN

Petra Neiger

Senior Director, Integrated Marketing, Polycom
Petra is Senior Director, Integrated Marketing at Polycom. Prior to joining Polycom, she oversaw a team that managed digital, social and traditional communications at Siemens Healthcare as well as held several social and digital marketing positions at Cisco. She led social business at Cisco, and was responsible for initiatives to deepen and broaden social capabilities, drive participation and scale social media through employee and customer... Read More →
avatar for Maria Poveromo

Maria Poveromo

Sr. Director, AR/PR and Social Media, Adobe
Maria Poveromo is the senior director of social media, analyst relations and public relations at Adobe. She is responsible for driving social media strategy and influencer relations programs across the company, and establishing the organizational framework for social media activities worldwide. Poveromo shares great insight on programs to engage influencers across traditional and new media channels, identifying the latest digital and social media... Read More →


Tuesday September 16, 2014 3:15pm - 4:15pm
W Atlanta-Midtown 188 14th St NE, Atlanta, GA 30361

Attendees (44)