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The Social Shake-Up 2014 has ended
Tuesday, September 16 • 3:15pm - 4:15pm
The Importance of Being Purposeful: How to Maintain Community Engagement

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Audience Moderator
avatar for Natascha Thomson

Natascha Thomson

CEO, MarketingXLerator
Natascha Thomson is the CEO of MarketingXLerator, a Social (Media) Business Consultancy. MarketingXLerator co-innovates with clients to create strategies that generate results through mutually beneficial relationships. Co-author of 42 Rules for B2B Social Media Marketing. Yogini... Read More →

Speakers
avatar for Jeanette Gibson

Jeanette Gibson

VP, Community & Customer Experience, HootSuite
Jeanette is responsible for helping customers achieve business impact via social media - whether it's an individual power user, a small business or a large enterprise. The community team engages with Hootsuite's vibrant community of 10M users via online engagement, advocacy and community... Read More →
PN

Petra Neiger

Senior Director, Integrated Marketing, Polycom
Petra is Senior Director, Integrated Marketing at Polycom. Prior to joining Polycom, she oversaw a team that managed digital, social and traditional communications at Siemens Healthcare as well as held several social and digital marketing positions at Cisco. She led social business... Read More →
avatar for Maria Poveromo

Maria Poveromo

Sr. Director, AR/PR and Social Media, Adobe
Maria Poveromo is the senior director of social media, analyst relations and public relations at Adobe. She is responsible for driving social media strategy and influencer relations programs across the company, and establishing the organizational framework for social media activities... Read More →


Tuesday September 16, 2014 3:15pm - 4:15pm
W Atlanta-Midtown 188 14th St NE, Atlanta, GA 30361

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