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Wednesday, September 17 • 11:45am - 12:45pm
Global Customer Experience: Be Relevant or Go Home

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How to make sure that your social message is appropriate and relevant to a global audience.

Audience Moderator

Jeanne Murray

Partner, Brands Rising
Jeanne Murray is an expert in brand management with significant experience in new media programs and global market development. She’s a strategic advisor to clients who are developing brand advocacy programs and strategies for using social media. | | Jeanne spent a significant portion of her career at IBM, where she pioneered innovative internet projects, including first-of-a-kind audience engagement, social learning, and social media... Read More →


Rod Favaron

CEO, Spredfast
As the CEO of Spredfast, Rod is responsible for overall company operations and long-term strategic direction. Prior to Spredfast, Rod guided Lombardi Software from an early start-up into a global leader in BPM solutions acquired by IBM in 2010. Prior to joining Lombardi, Rod served as CEO of Mediaprise, Inc., a brand asset management software company; SVP Sales & Marketing for pcOrder.com, a pioneer in e-commerce software and internet content... Read More →

Peter Friedman

Founder, Chairman & CEO, LiveWorld
Peter Friedman is a social media visionary and veteran with 30 years of online community and social media experience helping companies engage 1:1 with customers at scale. He is the founder, Chairman, and CEO of LiveWorld, a trusted social media partner to the world’s largest brands, including the number-one companies in retail, CPG, pharmaceutical, and financial/travel services. Prior to founding LiveWorld, Peter was the Vice President... Read More →

Thorsten Uhlendorff

VP Online Communication - Siemens Energy, Siemens AG
Thorsten is Vice President for Online Communication at Siemens Energy since January 2011. He and his team are responsible for all global online communication activities and digital platforms including Social Media for all energy related topics.  | | Thorsten was responsible for the communication of different business areas of Siemens Energy since he joind Siemens in 2007. From 1998 to 2007 he served as communications manager and brand... Read More →

Wednesday September 17, 2014 11:45am - 12:45pm
W Atlanta-Midtown 188 14th St NE, Atlanta, GA 30361

Attendees (23)