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Wednesday, September 17 • 10:30am - 11:30am
When Your Customers Become Your Contributors: Brand Journalism Meets Traditional

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Audience Moderator
avatar for Simon Pearce

Simon Pearce

Founder, Fabric Branding
Simon founded Fabric Branding, in 2012, to help update the theory and practice of branding for the digital age. Simon helps his clients to integrate emerging technologies into their existing branding and marketing efforts.  | | A long-time industry-watcher and participant, Simon has been involved in the marketing of mobile technology for many years and was directly involved in early efforts to market smartphones... Read More →

Speakers
ME

Mary Ellen Egan

VP of Content and Editorial Strategy, Social Media Today
Mary Ellen Egan is a veteran journalist with more than 20 years of experience as a reporter and editor. She cut her journalistic teeth as an investigative reporter at alternative weekly in Minneapolis (hence her leftist leanings), and moved to New York in 2000 to work at Forbes as a reporter. Mary Ellen worked her way up to the Chief of Reporters spot at Forbes a role she relished for more than four years, and then became Managing Editor of... Read More →
MF

Mike Federle

COO, Forbes
Mike Federle has served as Chief Operating Officer of Forbes since October, 2011, overseeing circulation, manufacturing and distribution operations as well as global licensing and new business development.  | | Prior to Forbes, Federle was co-founder, President and COO of Techonomy Media Inc, a multimedia company based in New York, in which Forbes acquired an equity interest in July, 2011. He is a 25-year veteran of the media industry... Read More →
CL

Carl Lavin

Lead Homepage Editor, CNN Digital
Carl Lavin has more than three decades of experience leading newsrooms at every level from local to global. He is a veteran of The New York Times, The Philadelphia Inquirer and Forbes. A graduate of the University of Chicago, Carl has also received advanced media management training from the American Press Institute. Carl is the lead homepage editor for CNN.com, based in Atlanta, where he is responsible for the programing and presentation of... Read More →


Wednesday September 17, 2014 10:30am - 11:30am
W Atlanta-Midtown 188 14th St NE, Atlanta, GA 30361