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Tuesday, September 16 • 10:30am - 11:30am
Data and Creativity: Defining Your Data-Driven Social Campaign

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Audience Moderator
avatar for Laurent Francois

Laurent Francois

Exec. Creative Strategist, RE-UP agency
Founder and creative strategist @ RE-UP, an independent agency made of creative misfits. | Former head of 360° Digital Influence practice for Ogilvy. | Fashion blogger for L'Express Styles. | Visiting lecturer at ESCP Europe. | | @lilzeon

Speakers
avatar for Tracy Bell

Tracy Bell

Enterprise Media Monitoring Executive, Bank of America
Tracy’s organization has created several proprietary models for the analysis and management of social media data. While maintaining an obsessive focus on data quality, she continues to make innovation a key priority. The team she oversees provides insightful analysis and real-time monitoring to business leaders across the enterprise. They produce a wide range of media intelligence covering critical topics and events (both planned and... Read More →
avatar for Adam Naide

Adam Naide

Executive Director of Mktg - Social Media, Cox Communications
Adam Naide is Executive Director of Marketing for Social Media at Cox Communications, where he leads overall strategy for the company’s social media presences including fan engagement, customer acquisition & retention, social commerce and SocialTV. Cox Communications connects with millions of consumers and businesses on Facebook, Twitter, You Tube, Google Plus, and LinkedIn, and Instagram. Cox Business also connects online with small... Read More →
DS

David Schweidel

Associate Professor of Marketing, Emory University
David A. Schweidel is an associate professor at Emory University's Goizueta Business School and co-director of the Emory Marketing Analytics Center (EmoryMAC). His current research focuses on the use of social media as a source of marketing intelligence, identifying ways in which organizations can extract insights from social media data. His work on the use of social media as measure of brand health was recognized as the best paper of year by the... Read More →


Tuesday September 16, 2014 10:30am - 11:30am
W Atlanta-Midtown 188 14th St NE, Atlanta, GA 30361

Attendees (47)