In my role as the Digital & Social Media Sr. Manager for North America I serve as the lead for digital and social media marketing efforts representing North America, for DASSAULT SYSTEMES.

I'm very focused on B2B, and within our company we are spending a good deal of time focused on how to better leverage social communications. Another area that I'd love to talk with people about is how to introduce behavioral change, both around social media adoption and more broadly focused on "digital" within a 10,000+ person company.